As the way we interact and connect with each other continues to advance, content creators have become an integral part of the global social fabric. They are the vloggers, reviewers, streamers, producers, and artists driving the digital entertainment industry.
The growth of digital media outlets including Instagram, YouTube, and Twitch has led to greater reach and economic opportunities for content creators. But with few regulations or safeguards to protect their rights and interests, there has been an unprecedented rise in legal issues involving intellectual property, contract, and other legal disputes.
Many highly talented content creators are being taken advantage of in a number of ways. In some cases content creators may not have a full appreciation of their brand’s value, or the terms of sponsorship agreements they sign.
The lawyers at MKM specialize in the worlds of social and digital media to assist content creators in developing their brand and protecting their intellectual property.